The determinants of Tourist Loyalty in Uzbekistan’s Hospitality Industry: A Quantitative Analysis
Keywords:
Digital marketing, industrial restructuring, competitiveness, digital marketing tools, branding, big data analytics, industrial enterprisesAbstract
This study examines the determinants of tourist loyalty in Uzbekistan’s hospitality sector, focusing on gastronomic experience, aesthetics, perceived value, brand image, and personalized visitor experience. A structured survey with 200 observations and logistic regression analysis revealed that gastronomic experience and personalized visitor experience significantly enhance loyalty. However, aesthetics showed an unexpected negative relationship, indicating potential mismatches with tourist expectations. Perceived value and brand image had minor, insignificant effects. These findings highlight the need to prioritize gastronomy, personalization, and culturally authentic aesthetics to improve tourist satisfaction and loyalty, offering valuable insights for policymakers and stakeholders.
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