The Role of Digital Marketing in the Context of Industrial Restructuring
Keywords:
Digital marketing, industrial restructuring, competitiveness, digital marketing tools, branding, big data analytics, industrial enterprisesAbstract
Digital marketing plays a pivotal role in the process of industrial restructuring, particularly in the face of dynamic changes in the economic environment and technological innovations. This article examines the impact of digital technologies on the marketing strategies of industrial enterprises during transformations, including the optimization of production processes, enhancement of customer interactions, and improvement of competitiveness. The focus is on digital marketing tools such as search engine optimization (SEO), content marketing, social media usage, and big data analytics, which help businesses adapt to new market realities. Special attention is given to the integration of traditional marketing methods with digital tools, enabling industrial companies to manage branding more effectively, accelerate sales processes, and expand geographical reach. Examples of successful digital strategy applications across various industrial sectors are explored, highlighting the significance of digital marketing in enhancing flexibility and resilience of enterprises amidst crises and restructuring. Thus, the role of digital marketing in the industrial restructuring process lies in supporting companies' adaptation to rapidly changing market conditions, improving efficiency, and ensuring sustainable long-term growth.
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